Jewelry brand David Yurman has enlisted actress Scarlett Johansson as its very first brand ambassador for 2022.

The actress appears in a campaign called Come Closer, shot on location in New York City by Lachlan Bailey. This also marks the first advertisement under newly appointed president Evan Yurman.

“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines,” says Scarlett. “The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge. When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit." - Scarlett Johansson