Chivas has announced Lisa of BLACKPINK, one of the world’s most influential K-Pop musicians who has crossed over to fame in the English music genre, as its new ambassador and the first female face of the brand in Asia.
Continuing its commitment to inspire the next generation of Scotch drinkers from around the globe through its new ‘I Rise, We Rise’ campaign, Chivas has teamed up with the iconic and pioneering artist, to celebrate and elevate the next generation of hustlers who are forging their own paths to success.
LISA’s success is undeniable; her achievements and style have transcended music and cemented her firmly as a leader in self-confidence, empowerment, and breaking down boundaries within culture. Her own personal story - moving from Thailand to pursue her dreams, to being part of one of the world’s biggest groups, to breaking international records in her solo career - demonstrates how she has successfully elevated herself through hard work and determination. LISA continues to carve her own path, inspiring those around her along the way, and acting as a role model to inspire many people across the globe. LISA’s story blends success and hustle, fully embodying Chivas’ ethos, while appealing to a new generation of Scotch drinkers in Asia.
The collaboration launches with a TV spot, titled “Chivas Regal x LISA: I Rise, We Rise”. Filmed on location in Seoul, South Korea, the ad, voiced by LISA herself, explores her own personal journey on an unstoppable movement of endless elevation and sets a contemporary, luxury tone for the partnership. Directed by Liukh, the ad features striking shots of LISA sipping a Chivas Highball and encouraging viewers to make success on their own terms. This marks the start of a collaborative partnership between LISA and Chivas, with further live events, activations and exclusive drops set to take place later in the year.