Alexander McQueen has tapped three of the catwalk’s current leading ladies: Italian model Vittoria Ceretti, Dutch model Rianne Van Rompaey, and rising star Shanelle Nyasiase from South Sudan, for its upcoming Fall-Winter 2018/19 campaign.

The British fashion house has gone with the freedom, harmony and modernity of the city of San Francisco as the backdrop to its marketing visuals for the season.Shot by photographer Jamie Hawkesworth, the campaign, like the collection, is the embodiment of freedom of expression, drawing on themes of metamorphosis and the magical transformation of physical forms.