Notorious for being provocative both on and off-stage and leading a foundation committed to empowering youth, Lady Gaga is the personification of Tudor Watch's new #BornToDare campaign and spirit, joining David Beckham and the All Blacks announced earlier.

In the first visual released by the brand, the pop diva showcases the 41-mm Black Bay Heritage with a red bezel, on a burgundy fabric strap.

Versatile, timeless and authentic, the Black Bay is Lady Gaga's choice. A perfect match.

A singer. A composer. A performer. A dancer.

She writes her own lyrics, plays the guitar, the piano, dancing, asserts herself unconventionality, raising awe, attention and awareness, she has led a life that is boldly different, bolding off the beaten path.

From the little known NYC clubs where she made her debut, to the 25,000-seat arenas she fills to the brim with her current Joanne 3/6 World Tour, to a jazz club, Lady Gaga was born for the world's stage.

And now, she takes centerstage for Tudor.