Ice cream brand Magnum announced a new collaboration with Jeremy Scott and Cara Delevingne in an advertising campaign for the Magnum Double, billed as the “ultimate chocolate indulgence."

Entitled "Unleash Your Wild Side,” the campaign compromises a 45-second film directed by American fashion designer and Moschino creative director Jeremy Scott.

Cara Delevingne stars in the campaign, inviting ice cream lovers to unleash their inner beast and succumb to the ultimate pleasure: the Magnum Double. The model and movie star is joined in the ad by a line-up of new Moschino characters – the “beasts” – brought to life by the legendary animator Uli Meyer, who is best known for his work on “Who Framed Roger Rabbit” and "Space Jam."