’90s fashion icons take the centrestage for Olivier Rousteing in Balmain's ad campaign for Spring/Summer 2016 season. Shot in black and white are Cindy Crawford, Naomi Campbell, and Claudia Schiffer, photographed by Steven Klein.

"It’s a new chapter for Balmain," said Rousteing to Vogue. "Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future."