Hugo Boss Parfums has unveiled actor Gerard Butler as the new brand ambassador for its Boss Bottled fragrance with the actor set to appear exclusively in a new TV and print campaign for the brand in the upcoming fall season. This is his first endorsement role as spokesperson for a men's fragrance.

“Boss Bottled remains loyal to the belief that success comes to the man who grasps life with confidence,” said Guillaume Tardy, Global Marketing Director of Boss Parfums.

"Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive."