Italian luxury label has announced that it will be taking part in the Chelsea Flower Show this May, by presenting a garden based on its signature Flora print. The exhibit - which will be created by landscape and garden designer Sarah Eberle and will be displayed in the Fresh Garden area of the annual extravaganza - will mark the first time the brand has taken part in the horticultural event, and for creative director Frida Giannini it has special significance.

"Flora was the very first iconic design motif from Gucci's storied past that I decided to revive and reinterpret," Giannini said. "Since then I have used it on bags, dresses, scarves and as the inspiration for a series of fragrances," she said.

Alongside the garden, various other Flora-themed activities will take place to celebrate the event, including the release of a limited-edition Lady Lock handbag range that will feature the traditional print, and artisan workshops in the label's Sloane Street store during the dates of the show.