Superdry was the highlight in the evening of day 2 of The London Collections: Men showcase, with a pre-show party attended by Samuel L. Jackson and Luke Evans. The fashion show featured a capsule collection with Timothy Everest, with 120 looks seen on the catwalk show.

Revealing the brand’s most diverse collection to date, the show reflected Superdry’s status as a global lifestyle brand and attracted celebrities and style influencers.

James Holder, Superdry’s co-founder, said: “As a British brand, we are extremely proud to be part of London Collections: Men. The sheer scale and diversity of the collections surprised everyone at The Event, while the show’s energy and impact reflected the passion that runs deeply through the Superdry brand.”

The collection was presented at the British Fashion Council’s show space at The Old Sorting Office in central London.