Fifty Shades of Grey actor Jamie Dornan and model Paolo Anchisi are enlisted for the debut campaign of Ermenegildo Zegna Couture, designed by head of design Stefano Pilati. The campaign is inspired by éminences grises, the term first used in the 17th century to describe François Leclerc du Tremblay, the right-hand man of Cardinal Richelieu.

Updating the notion for the modern age to apply to the contemporary man of success and intellect, a tailored luxury is afforded with the new Ermenegildo Zegna Couture lineup.