Bollywood star Priyanka Chopra is the latest star of GUESS’ Holiday 2013 campaign, appearing in the brand’s signature black and white style shot by Bryan Adams. Chopra is no stranger to modeling, appearing in shoots for magazines like GQ India and winning Miss India and Miss World titles.

“Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador,” says Guess creative director Paul Marciano about the choice.