To celebrate 180 years of exquisite watchmaking, Jaeger-LeCoultre will be reinventing its Rendez-Vous and the Reverso timepieces, enhancing the charm and elegance of both iconic models. It also found occasion to launch a new short film, entitled "Reinvent Yourself" in tribute to brand ambassador Diane Kruger's unique personality and successful career. The film follows her journey from young ballerina to iconic fashion model and celebrated actress, exploring the continuous reinvention of her life.

"Diane Kruger has consistently led each moment of her life with confidence and determination, continually reinventing herself while preserving the full force of emotions, of graceful charm and of elegance," said Jaeger-LeCoultre.

Directed by Fabienne Berthaud, the film embodies the feminine world of Jaeger-LeCoultre, offering a vision of creativity to empower and inspire women across the globe.