A sneak peek behind the scenes on the making of David Beckham's latest fragrance "Classic", developed by David in collaboration with famed perfumer Aurélien Guichard, shot on location at Spencer Hart on Brook Street in London, United Kingdom.

"My new fragrance, Classic," Beckham explains, "is an expression of my style - it's a modern, masculine scent which I hope will appeal to everybody" and for the "man that knows how to explore his own power when seducing," says the perfumer behind the scent, Aurélien Guichard.

The advertising campaign is just as fashion focused, with the TV ad telling the story of Beckham going for a suit fitting in the capital of flawless tailoring, Saville Row - torso, and tattoos included.