Supermodel Edie Campbell stars in the latest Alexander McQueen Fall Winter 2013 Campaign. Photographed by David Sims. The collection comprises ten looks, presented in pairs. The waist is cinched and the hips are exaggerated throughout. Volumes are overblown but lightness is paramount. Hyper-worked embellishment demonstrates an obsessive attention to detail – and detail within detail.

Sharp pressing, multiple folds, quintuple and dégradé pleats, soutache embroidery, triple bulleting, silk and metal thread embroideries, enamelled flowers and more all feature. Rhombic grids lend a sense of graphic modernity to surfaces. Pearls and teardrop pearls evoke beauty and rarity. Hoop skirts, caging and corsetry enhance and idealise a quintessentially feminine silhouette and introduce an erotic undercurrent further suggested by stockings, suspender belts and harnessing. Each look is worn with an embellished ruff: faces are framed.