On 16 July, on the occasion of his trip to Toronto to kickoff his tour, Justin Timberlake found the opportunity to join his childhood friend Trace Ayala at the Bay's flagship Toronto store to tout the fall collection of their label, William Rast.

The brand's name originates from combining Timberlake grandfather's first name (William) and Ayala's grandfather's surname (Rast).

While William Rast initially comprised only denim, the brand went on to expand to encompass a sizable range of goods including leather, outerwear, knits, footwear and eyewear.

Founded in 2005, the label draws influence from biker culture and American denim heritage.