Cartier presents LOVE IS ALL, the title of its latest advertising campaign, drawing upon a pop melody composed in the 70s by Roger Glover and Ronnie James Dio.
The marketing efforts appeal with an ode to love, representing the vision of a Maison that celebrates universal and timeless love, and aims to share it in a spirit of delight and generosity.
Filmed between Paris, Los Angeles and Shanghai, Love is All brings together a number of Friends of the Maison for the first time with an extraordinary cast that includes Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Lily Collins, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams.
These 12 singular personalities build on each other’s creativity and energy through this joyous melody, showing how important cultural and artistic diversity is to the vitality of a Maison such as Cartier.
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