Serpenti Metamorphosis by Refik Anadol presented by Bulgari embark on a new chapter with award-winning media artist and director Refik Anadol. After last year’s success with their exhibition and digital experience in Piazza del Duomo in Milan, it is London’s chance to celebrate the second chapter of Serpenti Metamorphosis.

Bulgari will present an immersive experience with Refik Anadol’s artwork representing its most famous icon, Serpenti for the first time ever. It will kick off a momentous milestone, the 75th anniversary of Serpenti, to be celebrated in 2023.

Serpenti collection is Bulgari’s most emblematic icon. It first appeared in 1948 under the form of stylish bracelet-watches crafted with the famous tubogas technique that became an instant success. Seducing and adorning the most quintessential actresses in the 50s and 60s, such as Elizabeth Taylor, it quickly became one of Bulgari’s most desirable and recognisable signs, which over the years has been able to renew and evolve itself in an unstoppable and fascinating metamorphosis that continues to the present day.

The event will be open from 25 November to 23 December 2022 at the Saatchi Gallery in London