As the world continues to navigate the pandemic after an unprecedented pause, RIMOWA continues their century old legacy of shaping purposeful travel with an impactful brand campaign that explores travel’s evolving role in our lives.

Featuring creative powerhouse Rihanna, NBA superstar LeBron James, 20-time Grand Slam-winning athlete Roger Federer, and legendary multidisciplinary artist Patti Smith, RIMOWA’s cinematic campaign shares the personal perspectives of four global icons who have powerfully shaped the world beyond their professions.

Each icon’s short-format film carries universal weight and meaning as they examine their own shift towards a more thoughtful approach to travel. With snapshots of their lives on the road – including home footage supplied by the icons themselves – the result is an intimate look at what travel has historically meant to each of them and how they’re now redefining it, whether that’s a rediscovery of familiar destinations or choosing to travel with those you love most.