Piaget takes over the Burj Khalifa | SENATUS

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Piaget takes over the Burj Khalifa

4 November 2022

As part of a celebratory Piaget Society event last week in Dubai, Piaget unveiled its new brand campaign by screening the brand’s new and vibrant video on the region’s most iconic landmark, Burj Khalifa.

“Digging into the past to create the future” as described by Piaget’s CEO Benjamin Comar, the campaign captures the brand as a fun yet elegant one, with a sense of joy and playfulness.

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