Montblanc celebrates 100 Years of Meisterstück in Los Angeles | SENATUS



Montblanc celebrates 100 Years of Meisterstück in Los Angeles

3 May 2024

Montblanc debuted its new global campaign to mark the centennial milestone of its iconic Meisterstück writing instrument during an exclusive event at the historic Paramour Estate. Written and directed by Academy Award-winning director and screenwriter Wes Anderson, the campaign pays homage to the legacy of the renowned writing instrument, inviting viewers on a journey into the world of Montblanc, seen through the filmmaker’s eyes and showcasing the Maison in a new light.

The event’s ambiance echoed the universe depicted in the campaign while spotlighting the evening’s honoree, the Meisterstück. The guests, including campaign stars Rupert Friend, Jason Schwartzman, Maude Apatow, Waris Ahluwalia and Lee Jinuk, as well as John Legend, Emma Roberts, Callum Turner, Montblanc Mark Maker Zinedine Zidane and Montblanc Culture Brand Ambassador Feng Tang.

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