In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, culminating in the release of the AIKON Quartz.
Since its release, the AIKON has proved to be a bestseller for the Jura-based watch brand and the collection has grown to encompass mechanical movements, different dial colours, various case materials and complications.
From the outset, the model, with its distinctive bezel endowed with six arms, resonated with style conscious wearers appreciative of its modern looks. Other distinguishing features include a flat sapphire crystal, sitting flush with the neighbouring bezel, the screwed crown and screwed caseback, as well as the integrated bracelet or strap.
Nevertheless, despite enjoying extraordinary success with its urban-inspired model, the Swiss brand continues to conceive new versions of its iconic watch.
In 2023, Maurice Lacroix has revisited the inaugural AIKON Quartz and updated the model, releasing four new 35mm references as well as unveiling a new bi-colour watch housed in a 40mm case.