In 2025, Rolls-Royce Motor Cars commemorates 100 years of the Phantom, its most iconic and enduring nameplate. Introduced in 1925 as the “New Phantom,” it succeeded the celebrated Silver Ghost and quickly established itself as the marque’s pinnacle offering. Across eight generations, Phantom has embodied Henry Royce’s vision of unrelenting improvement, maintaining the brand’s hallmark smoothness, reliability, and luxury.

The Phantom lineage has been shaped by innovation and prestige. Phantom II (1929) brought advanced engineering; Phantom III (1936) introduced a V12 engine, meeting rising demands for power. Phantom IV (1950), produced in just 18 examples, became the preferred vehicle of royalty and heads of state. Phantom V and VI (1959–1993) marked the height of formal limousine elegance, with custom coachwork and state ceremonial use.

In 2003, Rolls-Royce launched Phantom VII, the first model entirely built in-house at its new Goodwood facility, reviving the spirit of bespoke craftsmanship for the modern era. Phantom VIII, introduced in 2017, built on this legacy with the Architecture of Luxury platform and “The Gallery,” a unique dashboard canvas for commissioned artworks.

Throughout its evolution, Phantom has remained a blank canvas for bespoke artistry, with standout one-of-one creations such as Phantom Syntopia and Phantom Oribe. Each reflects the car’s unparalleled scale, elegance, and capacity for personalisation.

From its origins as a rolling chassis to today’s technologically advanced luxury flagship, Phantom has been the standard-bearer of Rolls-Royce’s pursuit of perfection. While engineering has progressed, its core philosophy remains unchanged: to deliver the most magnificent, desirable, and effortlessly luxurious motor car in the world.

As Rolls-Royce looks to the next century, Phantom continues to represent the apex of automotive craftsmanship, design, and bespoke excellence—timeless, peerless, and forever the ultimate expression of luxury on four wheels.