At the upcoming French Open held at Roland Garros, rescheduled for September this year, Wilson will be unveiled as the Official Ball and the Official Stringing Partner.
This is a result of a new five-year partnership between the United States' oldest sporting equipment manufacturer, and Roland-Garros and the FFT (French Tennis Federation). The parties will work together to enhance the Roland-Garros experience for all tennis fans and on implementing tennis initiatives across France.
During French Open 2020, Wilson will provide a new co-branded, high-performance tennis ball designed specifically for the famous clay courts of Roland-Garros. Wilson will also bring its renowned, global stringing team to Roland-Garros in order to ensure first class services for the players during the tournament.
In addition to equipment provided for the tournament, Wilson and the FFT will launch a range of co-branded, premium Wilson/Roland-Garros products that combine elegance and high performance, including tennis balls, rackets, string, tennis bags, and accessories. Newly launched is a special edition Roland Garros Clash 100 Tennis Racket, Wilson Blade 98, backpacks, tennis bags, overgrip, shopping bag and more.(see below)
Tennis fans will have the opportunity to purchase co-branded products on site at Roland-Garros during the Parisian Grand Slam, online via the Roland-Garros e-boutique and via Wilson's global sales network.
During the tournament, Wilson will operate an experiential retail space, where Roland-Garros guests can learn more about the brand and its vision for the future of tennis, as well as choosing from a broad collection of innovative Wilson tennis products. Wilson will also provide its equipment for tennis fans to use in the various tennis-themed activities in the FFT's Ten 'Up area.
Beyond the grounds of Roland-Garros, Wilson and the FFT will work together to develop new and dynamic ways to extend the Roland-Garros experience globally through digital and experiential activations as well as via unique content partnerships.
In addition to the partnership with Roland-Garros, Wilson also becomes the Official Partner of the FFT and the Official Ball of the French national tennis championships and as such will be actively involved in various programmes, such as "Raquettes FFT," "Fête du Tennis," "Tennis à l'école," Galaxie Tennis, "classement tennis," and "Tournois Multi-Chances" (TMC).
