Vertu, the pioneer and leading manufacturer of handcrafted luxury mobile phones is pleased to announce the opening of its latest boutique at Mandarin Gallery. Set on the prominent street-front facing location, this newest boutique is the brand’s fourth exclusive Vertu store in Singapore.
Adding to its exclusive location, this boutique will be the second in the world that showcases the retail concept and façade modelled after the Vertu’s Ginza boutique in Tokyo.
The Mandarin Gallery boutique is modelled on the design first conceptualised by Klein Dytham architecture (KDa), a leading Tokyo based architecture and interior design firm. KDa’s expertise was sought to create an interior that matched the sophistication and attention-to-detail of Vertu phones. Quality of materials and finishing, apparent in Vertu phones, are strongly reflected in the store’s architecture.
Designed with these exacting standards that truly depict the craftsmanship of the Vertu collections, the new Vertu boutique at Mandarin Gallery will provide an immersive customer experience.
The striking façade which takes the Vertu ‘V’ logo as its motif offers an extreme open aspect to the street, adding a feeling of quality and richness to the environment, while the signature design element – a white ‘features’ wall – enables the boutique to accommodate its full range of Vertu handsets.
“As one of Singapore’s premium new locations on the luxurious lifestyle and shopping icon that is Orchard Road, the Mandarin Gallery is a natural extension for Vertu in the Singapore landscape,” says General Manager, Vertu APAC, Arnaud De Schuytter. “We are constantly seeking to enrich our customer’s experience through impeccable service and product offerings that communicate the uniqueness of the Vertu brand. The new boutique will bring the Vertu experience to a higher level, featuring the full Vertu collection and a private lounge to cater to our VIP clients in an intimate setting.”
Housed within the newly renovated luxury mall with a unique high street prominence, the Vertu boutique at Mandarin Gallery will join the brand’s portfolio of boutiques, adding to the estimated 80 Vertu owned boutiques established in the leading style capitals of the world.
Recognised as the pinnacle of mobile phone excellence, Vertu creates handsets for discerning individuals who demand the best in everything they buy. The product of years of development, each Vertu is a complex masterpiece. It combines the finest materials with the highest traditions of craftsmanship. While other phones are mass produced by the million, a Vertu is hand-built in England, one at a time.
About Vertu
Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections - Vertu Signature, Vertu Ascent Ti and Vertu Constellation. These are assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 600 of the finest watch, jewellery, department stores and Vertu boutiques around the world.
Vertu is now available at the following locations in Singapore
Vertu Boutique at Mandarin Gallery, #01-02, 333A Orchard Road | Phone: +65 6235 1810
Vertu Boutique at ION Orchard, #02-05, 2 Orchard Turn | Phone: +65 6509 8878
Vertu Boutique at Raffles Hotel, #01-21, Raffles Hotel Arcade | Phone: +65 6723 2288
Vertu Boutique at Resorts World Sentosa, Luxury Fashion/Galleria #02-104, 26 Sentosa Gateway | Phone: +65 6732 8006
Vertu Boutique at T3 Changi International Airport, Unit 02-22, Departure Transit Mall, Level 2 | Phone: +65 6242 0555
Also available at Cortina Watch Espace Millennia Walk
Phone: +65 6339 1728
For more information, please visit www.vertu.com.
