The holiday campaigns from Tiffany & Co. are always ones to look forward to every year, not only with the winter wonderland visuals oftentimes weaved together with a romantic storyline.
This year, the American jeweller's 2015 efforts sees it taking a creative focus on real relationships.
Entitled Joy Comes Out of the Blue, the campaign brings to the forefront genuinely spontaneous magical moments when people with close personal ties present each other with the ultimate gift: the Tiffany Blue Box and its sparkling contents.
Mario Sorrenti, who recently worked on the campaign launch of the new Tiffany Victoria, Tiffany Bow and Tiffany Infinity jewelry, captures models appearing with their own children, siblings or spouse, in black-and-white images, with styling by Edward Enninful.
Jewellery that are showcased in these new visuals include Tiffany Keys, Tiffany Atlas®, Tiffany Yellow Diamonds and Tiffany Celebration® rings.
In the first image, male model Brad Kroenig is seen dressed in tuxedo with his sons Hudson and Jameson in pajamas, reveal the palpating anticipation of receiving a Tiffany gift.
"This was the first time I was able to work with both of my sons on a fashion shoot"
Koenig added, "It was such a special day—truly an amazing memory for our family."
Supermodel Anja Rubik and her husband Sasha Knezevic, also a model, exchange a married couple's knowing looks, along with gifts wrapped in Tiffany Blue. Anja, who was photographed in designs from the Tiffany T and Tiffany Bow collections, said, "Wearing the jewelry was beautiful. I felt bold and feminine at the same time."
Finally, brothers Elijah, Kieran and Braden Crothers reflect eager anticipation, their smiles a wonderful reminder of what giving does for the spirit.
The accompanying video from director Michael Haussman captures the joys of giving and the wonder of Christmas time in New York.
"The joy is not only in our blue box, but also in the deep feelings people share," said Caroline Naggiar, Tiffany's chief marketing officer. "We so often emphasize the glamour and luxury of Tiffany; but we also enjoy a heritage at the center of life’s most meaningful occasions. Tiffany’s is not only the most anticipated gift to receive, but also the most coveted to give."
Find your Tiffany & Co. gift for the holiday season here.
