Ralph Lauren returns as the Official Outfitter of the Australian Open in 2024 for its fourth consecutive year.
The positioning underlines the company's commitment to tennis, with its role at the Australian Open, Wimbledon and US Open - three of the four major Grand Slams in the calendar.
Ralph Lauren has designed a new series of commemorative towels for AO24, available instores. Following this launch, the full AO24 Capsule Collection of fashion and accessories will launch in Ralph Lauren boutiques across Singapore and Malaysia beginning November 1st, 2023.
As the Official Outfitter of the Australian Open in 2024 (AO24), Ralph Lauren outfits up to 4,000 staff, including all on-court officials and ballkids, as well as on-site staff. As part of Ralph Lauren’s ongoing commitment to sustainability, both the uniforms and towels are created with a range of materials that include moisture-wicking properties and UV protection designed for the Australian Summer.
This commemorative collection features iconic Ralph Lauren styles in a bold colour palette inspired by the tournament's fresh energy and playful spirit, with the ballkids’ and umpires’ uniforms made from recycled polyester. The range includes polo shirts, jackets, headwear, and accessories, incorporating sustainable materials including 100% recycled polyester and cotton.