To kick off their partnership, Prada and adidas have launched the Prada for adidas Limited Edition, starring the emblematic adidas Originals shoe - the Superstar sneaker, originally launched in 1969 and still a lynchpin of adidas Originals style.
The roll-out includes a new bag silhouette, the Prada Bowling bag for adidas, which echoes the Prada Bowling bag as well as the adidas gym bag.
The Prada Superstar and the Prada Bowling bag for adidas are proudly marketed as Made in Italy by Prada, a nod to the brand's inimitable expertise in accessories and 106-year history as a luxury leather goods house. A partnership about manufacturing, a salute to the 50 years of the Superstar, an impeccable style icon - which does not require being re-designed - having crossed boundaries and challenged definitions through five decades.
The Superstar sneakers are translated using Prada’s full-grain leather for the upper with the signature adidas Originals rubber shell toe, finished with a herringbone-pattern rubber cupsole, serrated triple-stripe and a Trefoil logo-pint on the heel, alongside the Prada logotype.
The Prada Bowling bag for adidas is executed in superior calf leather with a sports nylon strap, the chassis of the bag bearing the twinned logos of Prada and adidas Originals.
Both products are offered in optic white with black detailing.
Prada for adidas Limited Edition is offered for woman and man in exclusive limited editions of 700 pieces, both footwear and accessories numbered with a unique serial.
The duo retails online through adidas.com and prada.com, and at selected Prada stores worldwide from 4 December 2019.
