By Kien Lee
The Olympic and Paralympic Games are set to descend upon Paris, where the world's attention will be captured with historic sporting moments in iconic city locations.
As the Official Timekeeper, OMEGA unveils its international advertising campaign which juxtaposes both the host city as well as the athletes striving for gold.
The visually compelling campaign has transformed Paris into a dreamlike playground, where the most recognizable city sights have become a stage for sporting glory. The locations include Champs Élysées, Arc de Triomphe, Sacré-Coeur, Eiffel Tower and the Alexander III bridge, where Olympic and Paralympic athletes display their prowess at various sporting activities with these these icons as the arena.
Through images and video, the brand has played with scale and optical illusion, to seamlessly blend the athletes with their surroundings, as if there are no limits to their huge potential.
Twelve athletes who feature in the campaign are OMEGA ambassadors. In keeping with the spirit of the Olympic and Paralympic Games, their selection covers a diverse range of countries, sports, and abilities. Not only do they represent OMEGA’s values of precision and excellence, but they also represent every competitor who is dreaming of success. Featured athletes include:
- Mondo Duplantis, the current Olympic champion and World Record holder in Pole Vault.
- Léon Marchand, French swimmer and World Record holder in the 400m Medley.
- Gianmarco Tamberi, the current Olympic champion in High Jump.
- Erriyon Knighton, a rising star and one of the fastest sprinters on the planet.
- Shericka Jackson, currently the fastest woman in the world over 200m.
- Ma Long, a five-time Olympic champion in Table Tennis.
- Marcel Hug, a six-time Paralympic Games champion and multiple World Record holder in Wheelchair Racing.
- Bebe Vio, a double gold medal winner at the Paralympic Games in Fencing.
- Simon Ehammer, the Swiss hurdler, long jumper, decathlete, and heptathlete.
- Peter Burling and Blair Tuke, the New Zealand sailing team with three Olympic medals.
- Mickaël Mawem, the world champion in Bouldering, in the sport of Climbing.
- Céline Boutier, France’s own Major winning golfer.
