It’s in childhood that we begin to have wishes, playing in the grown-ups' wardrobe and dreaming of who we’ll be. Some desires last forever, just like Max Mara Icon coats. Elegant, stylish, and perfectly made from the highest quality fabrics, the coats stand out for their design, versatility, and fit.
The Max Mara Icon Coats are the perfect wish to make this holiday season. For generations, kids have seen aspirational women in their vicinity wearing these garments, dreaming of being like them one day.
The campaign is a joyful infusion of seasonal energy going big on the Icon coats, irresistible knitwear and Tedd- inspired gifting goodies as part of a selection of curated holiday must-haves.
101801 Icon Coat
The iconic 101801, loved by women around the world for over 40 years - the oversized fit, the unstructured sleeve, the cool notched lapel, the double breasted swagger. From the luxurious fabric to the peerless tailoring, this is the ultimate expression of Max Mara’s know-how.
Manuela Icon Coat
Everyone wants Manuela. An easy going wrap coat defined by generosity and comfort. Like all great inventions the Manuela is deceptively simple and like all great fashion icons, effortlessly chic - a perfect balance of practicality, luxury and craftsmanship.
Teddy Bear Icon Coat
This coat captured the heart of the decade. Since its launch this stellar addition to the collection, with its irresistibly tactile fabric, enveloping silhouette and ability to morph from street to red carpet with a simple adjustment of accessories, has seduced every woman from the femmes fatales to the queens of funk.
Ludmilla Icon Coat
Hand sewn in Italy from two layers of softest feel-it-to-believe-it cashmere, the relaxed fit swaddles the body. A generous collar delivers screen goddess glamour and the fabric is so finely woven it gleams like a heavy satin. Meet Ludmilla, the definition of quiet luxury.
