By Kien Lee
Leica Camera has opened the doors to its fourth concept store in Singapore, located at The Shoppes at Marina Bay Sands.
The legendary brand hailing from Germany with 167 years of unrivalled camera and sport optics equipment, offers a 948 square-foot destination with a customized in-built studio set where photography enthusiasts and professionals can experience the latest Leica models.
The opening marks the latest expansion efforts by Leica in Asia Pacific, initiated in 2009, with freestanding stores now also in Bangkok, Manila and Jakarta.
To mark the occasion, a Limited Edition Leica MP 240 "Marina Bay Sands" has been specially created.
Wrapped in silver leatherette with a unique dot structure, the exterior complements the all-new silver Leica Summilux-M with a 1:1.3/35mm ASPH lens.
The body of the camera has been engraved with the silhouette of the iconic Marina Bay Sands skyline, along with a lion head crowning the lens hood.
Limited to 18 units, it is retailed exclusively at Marina Bay Sands only.
In addition, a series of stunning images of the resort captured by the Leica community from around the world, is exhibited in-store, to add to a series of engagement programs, photography talks and product test-drive sessions through the month of August.
Leica Camera Singapore has also unveiled a customer loyalty program offering benefits for its customers in Singapore. More details here.
Leica Camera Marina Bay Sands
#B1–81A The Shoppes at Marina Bay Sands
10 Bayfront Ave, Singapore 018956
(65) 6226 0118
www.leica-store.sg
