The whispers have become a roar: On, the Swiss trailblazer synonymous with redefining the very art of movement, has officially unveiled its inaugural flagship store in Singapore. This isn't just a store; it's a meticulously crafted sanctuary for the discerning athlete and style aficionado alike, marking a pivotal moment in the brand's premium vision for Southeast Asia. In a strategic alliance with Gill Capital, On has landed squarely in the heart of Jewel Changi Airport, cementing Singapore's status as a dynamic nexus for innovation and a vibrant gateway to the region.
Singapore, with its pulsating multicultural beat and flourishing fitness scene, provides the perfect stage for On’s ethos: To Ignite Human Spirit Through Movement. Martin Hoffman, CEO of On, perfectly encapsulates the sentiment: “This store is more than just a retail space — it’s a place where innovation meets community, inspiring runners of all levels to push their boundaries and realize their full potential.”
Step inside the sprawling 9,300-square-foot, two-story haven and experience the "Dream On" philosophy brought to life. Curved surfaces, lush, greenery-inspired textures, and an ethereal lighting plan converge to create an environment that is both invigorating and serenely inspiring. It’s a transit sanctuary, a dynamic brand experience for global travelers, local enthusiasts, and the dedicated running community. The very facade of this architectural marvel draws inspiration from Singapore’s dual identity – a city of gleaming skyscrapers and hidden coastal running routes. It’s a design concept that intimately connects On Lab's precision with the boundless spirit of movement.
At the core of this immersive experience is the Magic Wall, a sleek, interactive installation designed to effortlessly guide guests to their perfect pair of On shoes. Here, innovative displays demystify the brand's signature CloudTec® cushioning and Speedboard® technology, offering a tactile understanding of what makes each product uniquely responsive.
The curated collection spans On’s most coveted offerings: from high-performance running shoes and technical apparel across Performance Running, Training and Movement, Trail Running, and Performance Tennis, to exquisitely designed Lifestyle pieces. Expect personalized fittings from a team of experts, ensuring an engaging journey for everyone, from the casual jogger to the elite athlete.
The new On store at Jewel Changi is a meticulously engineered landscape of performance and style:
Level 1: The Performance Zone is dedicated to high-performance footwear and warm-weather technical apparel, showcasing hero models like the Cloudmonster and Cloudrunner. A captivating window campaign celebrating Zendaya x On “ZONE DREAMERS” highlights training gear designed for versatility and cultural relevance. Anticipate the near-future debut of LightSpray™, promising an innovative new layer for athletes.
Level 2: Lifestyle & Expansion Zones unveil a dedicated tennis performance zone featuring products co-designed with Roger Federer, a lifestyle footwear wall with everyday silhouettes like the Cloudtilt and Cloud 6, and a performance outdoor section with travel-ready models such as the Cloudultra and Cloudrock. A charming compact kids’ collection offers a sneak peek into On’s expanding family-friendly offerings.
Beyond the exquisite retail experience, the Singapore flagship is poised to become a vibrant community hub. Expect weekly group runs, training sessions, and workshops focused on running form, injury prevention, and recovery. This will be the cherished home of the On Run Club Singapore, a space for connection, training, and collective aspiration.
“Our goal is to create a space that not only showcases our innovative products but also nurtures a community of passionate runners," Hoffman reiterates. "We believe that movement is a universal language that can bring people together and inspire them to achieve more.”
With its unwavering dedication to innovation and a burgeoning regional presence, On's Singapore store marks an exhilarating new chapter—fueled by community, cutting-edge technology, and the shared pursuit of elevated movement. As the brand continues its global ascent, Singapore stands as a vital cornerstone of On’s mission: To Ignite Human Spirit Through Movement, solidifying its position as the premier luxury sportswear brand in Southeast Asia.
