The German manufacture A. Lange & Söhne has unveiled its newly transformed Singapore flagship boutique at ION Orchard to raise the bar on how we experience watchmaking artistry.
Opened in October 2025, the premises now span two storeys at the premier luxury shopping destination of the city. As the largest boutique for the brand in the Asia-Pacific region, this flagship introduces fresh concepts designed to immerse connoisseurs in a truly intricate world.
Spanning 211 square meters, the space blends modernity and tradition in an architectural reflection of the philosophy to never stand still. A particular highlight of the interior is the nine-meter-high Wall of Parts which showcases all 451 parts of the ZEITWERK movement and visually connects both storeys. Its impressive height allows for a complete view of the individual components from below the staircase and continues to mesmerize as one ascends to the upper level.
The visual identity of the manufacture unfolds in stately black and grey tones that are offset by soft white walls and textured finishes alongside plush furnishings. In the welcome area, a digital History Wall enhances the introduction to the rich heritage of the brand. Vitrines showcasing models of all watch families sit alongside curated historic pocket watches to emphasize the supreme craftsmanship on display.
A sweeping staircase leads guests to the upper floor where the boutique transitions into a luxurious private area. This exclusive space comprises two sales salons and a lounge alongside a presentation and theatre section. Surrounded by elegant bookcases and objets d'art, this level is designed to inspire conversation and discovery. Wilhelm Schmid, the CEO of A. Lange & Söhne, notes that this location represents a milestone in their retail journey and beautifully articulates their dedication to constant innovation.
