Jennie kicks off new season of Chanel COCO CRUSH campaign | SENATUS

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Jennie kicks off new season of Chanel COCO CRUSH campaign

11 January 2024

By Tricia Oliviera

COCO Crush, the fine jewellery collection from CHANEL that features the "matelassé" or quilted pattern seen in a myriad of the French luxury label's designs from as early as 1920, and most notably, in its best-selling handbags.

Diamond quilting is one of the maison's signature motifs — alongside pearls, beige, and the cropped black jacket — and can be seen not only in handbags but also in its clutches, jackets, footwear and accessories, and even haute couture.

A method originating from the equestrian world, Gabrielle "Coco" Chanel co-opted the quilted pattern, which made saddles more comfortable for horse-riding, to create the beige cushions on the large sofa in her famous apartment on Rue Cambon in Paris. She would later incorporate that form and style into the 2.55 handbag, launched in 1955.

The COCO CRUSH jewellery collection brings the "criss-cross" pattern to the forefront in a bold new interpretation, finding inspiration from leatherwork and finely engraving it into gold. In a departure from the label's more intricate Comète or Camélia collections, the limited-edition COCO CRUSH pieces showcase refined curves, channeling the essence of motion.

Jennie, one of four in the Kpop group Blackpink, returns to star in the latest campaign for the jewellery collection, with the tagline, "Some encounters you wear forever."

Discover the new COCO CRUSH film featuring @jennierubyjane, actress and CHANEL ambassador @lucyboynton1, actress @amandlastenberg, @boularoc, @_cheikhdia and @kimschell 

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