The Hour Glass Celebrates 25 Years in Japan & a Decade at Ginza Retail Location in Tokyo | SENATUS



The Hour Glass Celebrates 25 Years in Japan & a Decade at Ginza Retail Location in Tokyo

23 September 2021

By Peter Vossner

For the 25th anniversary of the establishment of its retail presence in Japan, The Hour Glass has unveiled its newly-refurbished boutique in Ginza, Tokyo. First opened in April 2010 at current location in Ginza Namiki dori 5 chome, the occasion marks both the quarter of century milestone as well as a decade of its anniversary at its current address.

"Upon entering the boutique, visitors are presented with an enhanced and re-designed Patek Philippe shop-in-shop – replete with Patek Philippe chandeliers, showcases, and an intimate presentation area with a library. The immersive space creates the perfect environment to discover the Geneva-based watchmaker."

Surrounding the bar in our boutique, guests can discover watches from A. Lange & Söhne, Cartier, Hublot, Ulysse Nardin and Vacheron Constantin.

The Hour Glass Ginza was designed to cater to the needs of our sophisticated audience and clients, most of whom visit our boutique by appointment. The over-arching design intent was to create an environment that promoted conversation and an exchange of knowledge, affording our guests the opportunity to share intimate moments with their loved ones during their purchasing journey with us. A place and space where new memories may be born." – Atsushi Momoi, Representative Director of The Hour Glass Japan

An Intimate Boutique Environment
The re-design draws heavily on the Japanese concept of Ma (間), an artistic interpretation of negative space and openness, as seen in the floor-to-ceiling glass boutique façade and the minimalist limestone plinth watch showcases.

The centrepiece of the boutique is an oval-shaped gold, silver and crystal chandelier.

Reminiscent of hundreds of luminescent silk threads, it represents the non-linear flow of time. These aesthetic considerations complement more extensive structural changes to the boutique, to create an open, convivial atmosphere for watch enthusiasts to share their passion for watches.

The Hour Glass | アワーグラス銀座店 | パテック フィリップ正規販売店
Royal Crystal Ginza, 5-4-6 Ginza Chuoku Tokyo, Japan 104-0061

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