Lee Hwa jewellery has announced Desmond Tan as its first brand ambassador. The move is a landmark occasion, as the Mediacorp actor is the first male ambassador for a jewellery group hailing from Singapore. This heralds a new era of forward thinking leadership for the heritage brand.
The appointment also dovetails with a pivotal moment in the brand’s evolution, coming as it gains rapid traction with ITALGOLD, a collection of fine 916 Gold jewellery that brings the best of artisanal Italian craftsmanship to Singapore. Introduced in 2023 to meet the growing desire for gold, ITALGOLD represents the pinnacle of Lee Hwa’s dedication to excellence and innovation.
Since its foray into gold, Lee Hwa has successfully offered unique styles that are designed in-house – signifying the brand’s mission to bring value from concept to creation.
Desmond Tan, with his trendsetting style and charisma, is poised to provide a fashionable interpretation of each collection for both men and women.
“It’s really exciting to be part of a brand that so many people love. As Lee Hwa’s brand ambassador, I wish to invite more people — both women and men — to connect with the innovative designs and craftsmanship that make the brand special. Finally, it’s about showing my audience jewellery that feels personal and meaningful," adds Desmond.
Embarking on this voyage with Lee Hwa, Desmond navigates a profound transformation from idol to family man. Recently welcoming a newborn into his life, Desmond’s journey adds layers of depth to his already multifaceted persona. His evolving story mirrors the brand’s dedication to capturing the beauty of each milestone.
