Fred Perry X Dover Street Market 60th Anniversary customisation project | SENATUS

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Fred Perry X Dover Street Market 60th Anniversary customisation project
By Men's Journal Online | 6 January 2013

As part of Fred Perry 60 years celebration, the brand has compiled a list of its 60 most loyal and distinguished fans with a view to requesting their participation in a charity fund raising exercise. Designers, musicians and sports people have been sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation.

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