Academy Award nominated actress, Jennifer Lawrence has been named the new face for Dior. Replacing, Mila Kunis, it is the first time the acclaimed young actress has collaborated with a luxury brand. Ms. Lawrence is to appear in the new Spring/Summer 2013 Miss Dior bag advertising campaign which would debut worldwide in March 2013.

“It’s such a dream to represent an iconic brand that is synonymous with high fashion.” said Ms. Lawrence. “I’m so excited to be working with the fashion house and wear the new creations by Raf Simons. His most recent Haute Couture and Ready-to-Wear collections glamorously capture the modern era at Dior.”

"Like the whole world I first discovered Jennifer Lawrence as a young action hero.” said Raf Simons, the head creative director at Dior. “I was of course struck by her unbelievable on screen presence in these "larger than life" movies, but I was equally impressed by her powerful portrayal of more emotional and complex characters. Her youth and her classic beauty but also the feminine strength and complexity that she can portray at such a young age are for me very unique and very appealing."

Image: WENN