The official James Bond fragrance for men will be available to buy soon from retailers worldwide. The advertising campaign has been shot by renowned and longtime 007 photographer Greg Williams. Having shot campaigns for four James Bond movies to date – DIE ANOTHER DAY, CASINO ROYALE, QUANTUM OF SOLACE and this year's highly anticipated SKYFALL – Greg was clear on the direction he wanted for the fragrance trailer. “For me, it isn’t any one actor’s face which represents Bond – it’s all about the look and the iconography of Bond," he explains. "I took inspiration from the original illustrations found on the early Ian Fleming books and aimed to harness the dream of Bond through cinematic lighting and by keeping his face a mystery.

http://www.youtube.com/watch?v=_Ji_nsTw5H8&feature=player_embedded