The prestigious prize for the Best Watchmaking campaign 2011 was awarded to TechnoMarine for its 2011 advertising campaign within the film and cyber category. Organized by Montres Passion, the prize-giving ceremony was held in Geneva on Friday 11th November.

Awarded by a jury of professionals in the communication sphere, the trophy acknowledges the campaign's creativity and cool appeal as well as concept orginality and hight-quality production.