Maurice Lacroix has turned the history books on their head to usher in a bold new chapter for the Fiaba collection. The name, meaning 'fairy tale' in Italian, is a nod to transformation, symbolizing an object that pushes the boundaries of creativity while echoing the wonder of the childhood stories that first shape our view of the world. Now, the brand captures that spirit with the new Fiaba Square, a complete reimagining of the past where classic style meets a modern edge.

This evolution is designed for today’s trendsetters, blending art, beauty, and heritage with comfort, versatility, and sharp design. The new Fiaba Square reimagines the collection’s original rectangular designs from the eighties, a decade that delighted in boldness and self-expression. Evolving from sharp angles to flowing curves, this updated silhouette unites its legacy in a single, fluid form, inspired by the natural smoothness of a pebble. The result is an ergonomic timepiece that perfectly marries the strength of a square with the softness of a circle.

Built on the universal power of fables, the new collection offers twelve unisex timepieces to suit every style. For those drawn to warm gold tones, Maurice Lacroix sets a new standard with four single-tone gold PVD models. Two feature Steel Gold PVD 4N for a rich, rosier hue, while the other two in Gold PVD 2N offer a classic yellow-gold look. Each of these gold models comes paired with either a matching bracelet or a calf-leather strap designed with an easy-change mechanism for modern versatility.

For fans of a bold two-tone design, the collection includes two pairs in Steel Gold PVD 4N and 2N, each available with a matching steel bracelet or calf-leather strap that complements the wrist whether worn alone or layered with jewelry. For refined elegance, a Steel Silver edition adds a touch of pared-back charm. The story expands further with four additional steel models paired with calf-leather straps in a range of tones from classic black and brown to an eye-catching pistachio and a vibrant sky blue.

While the vivid strap options suit every wrist, the appeal of the Fiaba extends well beyond color. Roman numerals sit on a finely finished flinqué-patterned dial where a geometric ripple flows through the center, neatly framing the hour and minute hands. For the pistachio and sky blue models, a white mother-of-pearl dial has been crafted to create a dynamic interplay of energy and elegance. All dials are protected by sapphire crystal with an anti-reflective coating, shielding from glare while highlighting the watch’s timeless design.

The Fiaba Square is a refined companion for daily life, powered by the Ronda 762.E quartz movement which features an industry-leading 10-year power reserve. Each of the twelve models features a 34mm x 24mm case that is water-resistant to 5 ATM, perfectly combining durability with grace. Each Fiaba tells its own story, blending luxury design with watchmaking expertise at a fairy tale price, inviting you to craft your own narrative of determination and individuality.