Past Forward: The Return Of The Driver’s Watch With A Sapphire-clear Vision

The road ahead has never looked sharper. Beneath its crystalline hood, the new Amida Digitrend Open Sapphire transforms mechanics into theatre, inviting you to witness the precise ballet of discs as each hour jumps into place. More than a timepiece, it is a revival—a dialogue between the radical design codes of the 1970s and the uncompromising clarity of today.

Transparency meets performance

Inspired by the classic Targa silhouette, the Digitrend Open Sapphire is engineered with two-thirds of its case carved from sapphire grown by the Kyropoulos method. Each block is painstakingly shaped and polished for more than twenty hours, yielding a case of extraordinary resilience and absolute optical purity. The result is a horological sculpture that floods the Soprod Newton automatic calibre with light, revealing every Geneva stripe, mirrored bevel, and perlage finish in sharp relief.

A legacy resumed

In 1976, Amida stunned the watch world with the original Digitrend—a digital-before-its-time mechanical watch that projected its jumping-hour discs through a prism for side-reading while driving. Nearly half a century later, the Open Sapphire reimagines that daring vision. Its in-house jump-hour module retains the iconoclastic display yet executes it with modern tolerances, flawless Swiss finishing, and a clarity that feels almost futuristic.

Independent spirit, enduring innovation

This is not a nostalgic revival but the continuation of a story. Built in deliberately small numbers by an independent team, the Open Sapphire is both a tribute and a manifesto: proof that innovation is not a single moment in history but a journey renewed. With its fusion of mechanical daring, transparent beauty, and accessible luxury, the Digitrend Open Sapphire reasserts Amida’s place on the fast track of watchmaking’s most inventive players.