Back in 2016, Maurice Lacroix unveiled the AIKON, a watch that has since tasted success on numerous occasions. Inspired by the CALYPSO, a popular collection during the 90s, the AIKON soon came to prominence with its winning combination of urban-styling and refined finishes.

The AIKON Automatic 42 mm in steel has been a box office sensation, winning the hearts of many style-conscious wearers who appreciate a fine watch brimming with Swiss quality. Nevertheless, Maurice Lacroix has never rested on its laurels, continuously speaking to retailers, attentively identifying market trends and proactively engaging with the public to establish what they seek in a luxury watch.

Now, Maurice Lacroix unveils new expressions of the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm, all executed in titanium, a highly desirable material that confers an array of wearer benefits.

Titanium is widely used in motorsport and aerospace industries due its rare blend of notable strength and featherweight properties. It has also proved popular in the marine world owing to its resistance to saltwater corrosion. Moreover, the alloy is also widely used in the medical world courtesy of its skin-friendly characteristics. All these attributes are present with the AIKON Automatic 42 mm and the AIKON Automatic Chronograph 44 mm. Quite simply, titanium is a multi-talented performer that punches above its weight.

On this occasion, Maurice Lacroix has combined two grades of titanium, Grade 2 titanium and Grade 5 titanium, accentuating the visual contrast of each metal to glorious affect. This nuanced contrast imbues each model with an air of sophistication and style, ensuring they always stand out from the crowd.