Longchamp unveils the Chinese actress Yitong Li as its new face in China.

As a young actress, Yitong Li garners attention both on and off the screen. With a strong acting foundation, she continually delivers rich and dynamic performances, earning nominations and awards, while she is also admired for her elegance and fashion sense. Yitong was the ideal choice to embody the energy and authenticity of Longchamp.

“We are delighted to welcome Yitong Li to the Longchamp family, ” comments Longchamp Creative Director Sophie Delafontaine. “Not only is she a highly talented actress, but her great energy and professionalism truly impressed me. She embodied perfectly the natural and effortless attitude of the Parisian woman during the campaign shoot in Paris”.

In the new Fall-Winter 2024 campaign shot in Paris in May, Yitong Li models key looks from the ready-to-wear collection, and carries Le Roseau bag with a casual yet relaxed demeanor, showcasing her confident style and expressing her love of Parisian fashion.

The Longchamp Fall-Winter 2024 campaign starring Yitong Li will break in China from late August 2024.