Roger Federer and Rafael Nadal star in new Louis Vuitton "Core Values" ad campaign | SENATUS

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Roger Federer and Rafael Nadal star in new Louis Vuitton "Core Values" ad campaign
By SENATUS Editor | 18 May 2024

Once fierce competitors chasing each other to be the greatest in the sport of tennis, and once compatriots flying under the Nike banner, retired Swiss legend Roger Federer comes together with Spanish maestro Rafael Nadal in Louis Vuitton's renewed Core Values advertising campaign.

The campaign has been captured by Annie Leibovitz, who also recently lensed Lionel Messi for the French luxury brand as well. Together, the two tennis players ascend to the summit of Italy’s Dolomites mountain range.

The campaign’s tagline: “There are Journeys that turn into Legends," features Federer with a Monogram Christopher backpack whilst Nadal is pictured with the Monogram Eclipse version.

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