Bombay Sapphire Imagination Installation, the newest global ad campaign pays tribute to the heritage and the origin of the luxury spirits brand. The Infused with Imagination campaign consists of an art installation designed by London based illustrator Yehrin Tong.

Imagion Installation is a huge 3-dimensional piece meticulously crafted using more than 75,000 sparking crystals that took more than 2,500 hours to put together. Consisted by a series of illustrated panels, which have been hand crafted based on Tong’s original designs, the piece reveals its true beauty only when seen from the correct position.