TAG Heuer kick-started the 60th anniversary celebration of its iconic Carrera timepiece in London, attended by a bevy of Hollywood stars, including Ryan Gosling, Vanessa Bayer, Patrick Dempsey, Jacob Elordi, Alexandra Daddario, Madelyn Cline - and also England’s very own, Tommy Fleetwood, have also joined the celebrations.
The movie industry's newest style icon, and TAG Heuer Brand Ambassador, Jacob Elordi, was proudly wearing the new Carrera “Glassbox design” following his latest Monaco campaign last year.
Two new members were also introduced to the TAG Heuer family during the evening – Madelyn Cline, star of two of Netflix’s recent hits, Outerbanks and The Glass Onion, was proud to be announced as the brand’s newest US brand Ambassador. She was joined by Alexandra Daddario, known for her latest performance in White Lotus, who now also wears the latest TAG Heuer Carrera Date design in eclectic pink in the new print version of The Chase for Carrera campaign.
Frédéric Arnault then lifted the curtain on a world-first – a Hollywood action comedy, The Chase for Carrera, starring brand ambassador Ryan Gosling. The short film salutes the Carrera’s storied racing heritage in a no-holds- barred chase thriller embodying the TAG Heuer avant-garde spirit.