For an athlete, a mere 1/100th of a second can be a moment of joy or a moment of tears. For more than half a century, Seiko has been supporting athletes in their efforts to be the best with state-of-the-art timing devices.

Seiko's tradition as a pioneer in sports timing began in the 1960's, when the company introduced to the world's sporting stage a range of timing devices that set a new global standard of precision. This tradition in measuring elapsed time has continued. Since 1985, Seiko has been the timekeeper of choice of World Athletics and has marked many incredible moments at the championship games.

This year, Seiko deliveres its timing services to the World Athletics Championships Oregon22 which will took place in Eugene, Oregon, the spiritual home of the sport in the USA.

A new Prospex Speedtimer Limited Edition Chronograph joined in celebration of the event. The watch captures the heritage of both Seiko and this hallowed venue and honors the performances of the approximately 1,800 athletes who will take part in the championships.