Ferragamo (renamed from Salvatore Ferragamo) has opened a 2600 square foot concept store located at 63 Greene Street.

Conceived as a state-of-the-art immersive shopping experience, the store hosts a custom hologram sneaker program giving guests the chance to design a completely personalized version of the latest 6R3ENE.

Trailblazing digital artist Shxpir enriched the space with a revolutionary installation, allowing to create and mint limited-edition NFT artworks, and signed an exclusive capsule with limited edition t-shirt and a sweatshirt