The Weeknd Partners with Binance in First Global Concert to Integrate Web 3.0 Technology | SENATUS

ASIA'S PREMIER LUXURY & LIFESTYLE MAGAZINE

SENATUS.NET

The Weeknd Partners with Binance in First Global Concert to Integrate Web 3.0 Technology
By SENATUS Editor | 3 June 2022

Binance, the world's largest cryptocurrency exchange, has come onboard as official sponsor of The Weeknd's "After Hours Til Dawn" tour. This collaboration will mark the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.

Through this initiative, Binance together with HXOUSE, a think-center and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. An attendee’s virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.

To mark the launch of the tour, Binance will also be donating $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd, a United Nations World Food Programme (WFP) Global Goodwill Ambassador, and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.

Further information regarding the exclusive NFT collection, co-branded tour merchandise and the commemorative NFTs will become available at a later stage.

1 Photo | View Photos

Fashion & Style

Taylor Swift in Zuhair Murad at the Midnights era tour

Entertainment & Media

Dua Lipa to perform at Singapore Indoor Stadium in November 2024 - making stops in Jakarta, Manila, Tokyo, Taipei, Kuala Lumpur, Bangkok and Seoul

Fashion & Style

Louis Vuitton x Murakami collaboration returns in 2025

Watches & Jewelry

Blancpain presents Fifty Fathoms Bathyscaphe timepieces in Red Gold

Cryptocurrency & NFT

Louis Vuitton and Yayoi Kusama to launch NFT collection

Cryptocurrency & NFT

Cristiano Ronaldo Signs Landmark Deal with Crypto Exchange Binancr

Cryptocurrency & NFT

Virtual Wearables by adidas Originals

Fashion & Style

H&M Metaverse Design Story

All Rights Reserved. SENATUS © 2024
 

SENATUS is a registered trademark of SENATUS PTE LTD. The material on this site may not be reproduced, distributed, transmitted, cached or used otherwise, except as expressly permitted in writing by SENATUS.