First launched in blue, the "affordable" timepiece from MB&F is now available in a cherry red version. When it first hit the market, the watch could only be purchase by "friends" of the brand - suppliers - and also its "tribe" - existing MB&F owners.

Now, the red version has the same lateral time display, with two rotating cylinders for the hours and minutes. The upside-down modified Miyota movement is powered by the triple-blade winding rotor in titanium and tungsten, with a slimmer bezel and finally the winding and time setting is now done with a more classic, round winding crown.

As explained by Max Busser, to make the M.A.D.Editions project sustainable in the long term, the price of the M.A.D.1 RED is 2900 Swiss francs before tax.